Guidelines

The European New Car Assessment Programme’s (Euro NCAP) logo and ratings have been in common use since 1997 and have become internationally recognised as a reliable indicator of independent consumer information about car safety.

To help ensure that Euro NCAP’s visual identity and ratings are used in an appropriate and consistent way the following guidelines have been produced. They are intended for use by journalists, manufacturers and advertising agencies. Adherence to these guidelines should avoid the improper and misleading use of the Euro NCAP logo and ratings, which could lead to loss of their credibility.

These guidelines are effective immediately and apply to the use of Euro NCAP’s logo and ratings in all marketing material, advertisements, articles and information material made available in print (magazines, newspapers), on the internet, via television or radio, press releases and any other consumer-directed marketing communication.

Guidelines for the use of Euro NCAP's visual identity and ratings